Towards providing world-class guest experience, hotels will collect qualitative customer data and turn it into actionable insights.

To make sure that your new menu is a hit, test it first and incorporate customers in your processes. In this blog post, we discuss how to test a new menu in a restaurant using customer feedback.

Collecting customer feedback is necessary as it helps shape your business around customer needs and shows how much you value your customers. Here are 5 easy ways to collect customer feedback.